How It Works

The Process

From best-kept secret to found, followed & sponsored.

Here’s exactly how we turn a dunker who’s invisible online into someone Google, ChatGPT, and sponsors recognize by name — usually in one sitting. No agency runaround, no six-month timeline.

~3min
On camera is all we need
Sameday
Your site goes live
$1/day
No contracts
Why you’re invisible

You’re not overlooked because you’re not good. You’re overlooked because the internet can’t read you.

You put up world-class dunks and they vanish into the feed. Search your name and Google shows a stranger. Ask ChatGPT who you are and it has nothing. That’s not a talent problem — it’s a legibility problem. Your proof exists; it’s just not tied to your name in a way the machines and the money can understand. That’s the whole gap we close.

The four moves

How we get you found.

Same playbook every time, ordered the way it compounds fastest. You bring the raw signals; our AI agents do the heavy lifting.

01
Start free

The Authority Audit

We score how visible, credible, and citable you are to Google, AI, and sponsors — the same way we grade our own clients. You see exactly where you stand and where the biggest, fastest upside is. Takes about five minutes and costs nothing.

Free · ~5 minutes
02
The magic part

We vibe-code your site in ~3 minutes

We sit down with you, you talk through your story and your best dunks, and our AI agents build your personal brand website — on your own name — right there. Stats, highlights, contests, and the story behind them, structured so Google and AI understand exactly who you are. It goes live the same day. We’ve done this with every dunker you see on the leaderboard.

Live the same day
03
Content Factory

We repurpose what you already film

Your dunk sessions, contest runs, and podcast hits become search-indexable articles and posts across our network of dunk and marketing sites. One filming session turns into a stack of content that keeps working long after the clip stops trending.

Ongoing · compounding
04
The destination

Knowledge Panel & AI authority

We structure you as an entity across the web — schema, linked profiles, Wikidata — so Google holds you as a real person and AI tools describe you correctly. That’s the path to a Google Knowledge Panel, the same one that verified Dylan Haugen at 17.

The milestone sponsors trust
Your part is tiny

All you bring is you.

You don’t have to become a content machine or learn any tools. Give us about five minutes and point us at what’s already public.

Your handles (IG, TikTok, YouTube)
Your best dunks & contest results
Your vertical & the story behind it
~5 minutes on camera
Proven by real dunkers

We did it for ourselves first.

Dunker Spotlight comes from Dennis Yu (30+ years in digital marketing) and pro dunkers Dylan Haugen and Cam Hazzard. We ran this exact playbook on ourselves before offering it to anyone.

Dylan Haugen
Verified on Google

A full personal brand website and a verified Google Knowledge Panel — earned at 17.

dylan-haugen.com →
Cam Hazzard
Pro Dunker

An entire personal brand site built from his real dunk career — in a single lunch break.

camhazzard.com →
The Dunk Camp 2026 field
76 dunkers audited

Every dunker at camp scored and ranked — and starter sites built straight from public info.

See the leaderboard →
Why this is different

Diagnosis before prescription.

Most marketers sell you a fix before they understand the problem. We start with a real audit, show you the gap in your own numbers, and only then build. The site, the content, and the entity work are one connected system — not a pile of disconnected services — which is why it moves fast and actually sticks. And because AI agents do the repetitive work, the cost to do it right is a fraction of the old agency price.

Ready when you are

Put your name in the spotlight.

Come find us at camp, or get started online. Five minutes with us can turn into real, lasting visibility — the kind that gets you booked, sponsored, and remembered.