LOCAL SERVICE SPOTLIGHT · FIELD NOTES
How we keep your brand engine fast — without cutting quality
There is a lot of AI running quietly behind your brand. Here is how we keep it doing more, for less — and why the quality never drops where it counts.
Most of the work behind a strong personal brand is invisible — and a lot of it is now run by AI agents.
Scoring where you stand. Gathering every good thing the web says about you. Building out the page that owns your name. Keeping it current. We run all of that for you through the Content Factory. And we just made a change under the hood that means we can do more of it, more often, without the quality slipping.
The short version: we stopped running every task on the single most powerful (and most expensive) AI. Now each task goes to the right-sized one — cheap and fast for the grunt work, the top model only for the real judgment. Same quality where it matters, a fraction of the cost, so we can do more for you.
What changed
Until recently, it was tempting to run everything on the best model, top to bottom. It works — but it is like paying a surgeon to take blood pressure. It caps how much we can do before the meter runs out.
So we tiered the work:
- the mechanical parts — pulling data, publishing, formatting — run as plain scripts, with no AI cost at all;
- the bulk drafting runs on a fast, cheap model;
- and only the real judgment — the honest score, the strategy, the writing in your actual voice — runs on the top-tier model.
We also turned on what Anthropic calls the “advisor” setup: a cheap model does the work and only calls in the expensive one when it hits something genuinely hard.
The one thing we will never cheap out on
Voice. Ask a bargain model to write as you and it comes out smooth, safe, and obviously machine-made. So your voice, and the honest judgment about your brand, always stay on the best model. The rules that keep a score honest live in code, not a prompt — so no model, cheap or expensive, can hand you a flattering number. Cut corners on the grunt work all day. Never on the judgment.
Why we are telling you this
Because the effort is ongoing, and you should see it. We keep tuning the machine so your brand keeps compounding — more coverage, more often, at a cost that lets us keep going. That is the whole point of the Content Factory: do the complete job, do it well, and make it affordable enough to do again next week.
The method, in one page
See the Content Factory
Brought to you by Dennis Yu · Local Service Spotlight, as part of the Content Factory. Background reading: Simon Willison, “Fable’s judgement” (Jul 3, 2026); Anthropic, the Advisor Strategy (Apr 9, 2026).